Sam took his education and working experience in Technology into HR Recruitment. Grew a habit for coffee and cafes. This business of a coffee card is his response to a wallet full of cardboard and plastic cafe cards, and mobile apps that never seem to gain him much rewards, despite cafes being his second home.

So came the idea and the business of the universal coffee card. So came ButFirstCoffee.

To give everyone in the coffee economy, a common currency to earn and use. You can be a barista, a coffee drinker, resell a bag of beans, refer a sale, or be a stockist in your town. You earn points, which can be converted to money. And you can pay with points too.